[1] Written by Liu Zhenyun, based on his novel of the same title, the film revolves around two successful men whose marriages were wrecked when their wives uncovered their extramarital affairs through traces left on their cell phones.

More broadly, the film explores the role of cell phones in complex interpersonal relationships in modern China, where the rapidly expanding use of information technology impacts the way people communicate.

Yan Shouyi is a TV host who has an affair with Wu Yue (Fan Bingbing), a young and attractive woman working in publishing.

Yan diligently erases all text messages and call records between him and Wu on his cellphone before he gets home everyday, in order to avoid detection by his wife Yu Wenjuan (Lu Zhang).

[5] Producer Wang Zhongjun retorted that viewers' approval is of the utmost importance and rejected the Golden Rooster as an award that has "not a single bit of commercial driving force".