The Cellular Operators Association of India (COAI) is an Indian non-governmental trade association and advocacy group focused mainly on telecommunications industry.

[5][6][7] Over the years COAI has emerged as the official voice for the Indian telecom industry and interacts directly with Ministries, Policy Makers, Regulators, Financial Institutions and Technical Bodies.

It provides a forum for discussion and exchange of ideas between these bodies and the Service Providers, who share a common interest in the development of mobile telephony in the country.

COAI collaborates with other Industry Associations such as CII, FICCI, ASSOCHAM, ISPAI, VSAT, IAMAI association etc., with the objective of presenting an industry consensus view to the Government on crucial issues relating to the growth and development of the Indian telecom Industry.

[8][9] COAI expanded its membership base to include four other telecom companies, namely CISCO India, Huawei Technologies, Qualcomm and Alcatel Lucent as associate members.