New Dream's overarching objective is to foster behavioral change, shift attitudes, and reshape social norms to decrease consumption, strengthen community ties, and enhance overall well-being.
While individuals determine their own priorities, New Dream suggests emphasizing aspects such as time, nature, family, community, fairness, and enjoyment over material possessions.
In essence, New Dream aims to foster a vision of life that transcends overconsumption, disposable habits, and constant marketing.
[4] Founded in 1997, the Center for a New American Dream initiated a significant national dialogue on materialism, achieving balance in life, and the often overlooked consequences of a society characterized by high consumption.
In 2017, the Center for a New American Dream underwent a strategic reorganization and rebranding effort aimed at enhancing program efficiency and aligning with the evolving needs of its expanding audience.