Centro, or Downtown, is the historic center of Puerto Vallarta, in the Mexican state of Jalisco.

[1] The district is north of Zona Romántica and the Cuale River, and south of 5 de Diciembre.

Centro features Mercado Municipal Río Cuale and Rosita Beach.

The district has many landmarks, including the Church of Our Lady of Guadalupe, Los Arcos, the Malecón and its many sculptures, Plaza de Armas, and Presidencia Municipal de Puerto Vallarta.

Plaza de Armas has a statue of Ignacio Vallarta, and Elizabeth Taylor and Richard Burton is installed at Casa Kimberly.