[1][2] The neighbourhood is characterized by densely situated apartment buildings, high-rises, and an open public park along the Aarhus River.

Architecturally, the area is modern while taking into account a few remaining and listed historic 19th century buildings of the former Ceres Brewery.

The height has been kept relatively low, due to the proximity of nearby open-air museum Den Gamle By, and underground carparks have been constructed to save precious space.

[3] Royal Unibrew closed the Ceres Brewery in 2008 which opened a large tract of land in central Aarhus.

The architectural firm Arkitema won the bidding round; construction began in 2013, and by its scheduled completion in 2019, the area will be home to 2000 inhabitants and educational institutions for 5000 students.