Cerritos Auto Square

[1] One of the first business locations in Cerritos was the General Telephone Company's service yard, replacing a turkey ranch on the northwest corner of Studebaker Road and 183rd Street.

Although no one dealership receives extra air time, the advertisements generally proclaim the low prices, sales, and reputation of the auto mall as the highest volume dealer.

The television advertisements play the same jingle mentioned above and characteristically involve computer animations of non sequitur images or of Jim Varney as his popular character Ernest P. Worrell, who served as a spokesperson for the Cerritos Auto Square throughout the 1990s.

The expansion of the nearby Interstate 5 in the coming years in southeast Los Angeles would provide several opportunities for diversifying the Auto Square's selection.

It was also stated in the meeting that more luxury lines were needed to expand the selection and increase Cerritos' lead in the automobile retail sector.

"Although the current consensus among economists and automotive experts portends a slight softening of the nationwide demand for cars and trucks, the Auto Square will continue to benefit from its location and reputation," states the Cerritos City Manager.

Sign at the southern entrance to the Cerritos Auto Square
The Cerritos Auto Square sign which can be seen from the southbound Interstate 605 approaching the South Street exit.