The team's title sponsor was Cervélo, a Canadian manufacturer of bicycle frames that previously exclusively supplied CSC–Saxo Bank.

[5] Earlier that year, Carlos Sastre, then a member of Team CSC Saxo Bank, rode a Cervélo bicycle to victory in the Tour de France.

A press release issued by the team at the time they were first founded indirectly stated that Specialized had outbid them to become Saxo Bank's new supplier.

[11] In the six months between the end of the Tour de France and the team's first training camp in Portugal in January 2009, a roster of 25 riders and an entire supporting staff was hired.

[16][17] The team has seen great success in one-day races in 2009, winning Omloop Het Nieuwsblad,[18] the Giro del Mendrisiotto,[19] and the GP Triberg-Schwarzwald.

[20] The team entered nearly 20 major one-day races in the spring season in 2009, failing to make at least the top ten in only one, the Gran Premio dell'Insubria.

[21] Haussler and Hushovd both made the podium in the 2009 Milan – San Remo, narrowly missing out on the top spot to Mark Cavendish after a sprint finish.