It was released to radio on August 17, 2009 as the lead single from the band's third studio album The Show Must Go.

According to Jacob Hoggard in an interview with MuchMusic, the song is about people who thought about becoming famous and how far they are willing to go to achieve that.

[7] The music video was filmed on August 24, 2009 in Liberty Village, Toronto, and was directed by Sean Michael Turrell.

[9] In the video, the band portrays as themselves and greedy executives, cashing in on fame-seeking contestants.

[4] The band is also shown performing, as well as mocking the TV shows and celebrities referenced in the song.