It is directed by Ken Ghosh and produced by Ronnie Screwvala under his banner, UTV Motion Pictures.

[6] Sameer Behl comes to Mumbai with Bollywood dreams, struggles through the day as a courier, and keeps failing in auditions for advertisements.

Soon, Sameer is signed as the male lead in Sharma's film, and his friend Tina is selected as the choreographer on the same project.

Tina encourages him to participate in a television talent-hunt show, the winner of which will win the same role that Sameer was to play.

Katrina Kaif was rumoured to be Shahid's co-star but the makers eventually chose Jiah Khan.

The film's soundtrack was composed by Pritam, Adnan Sami, Sandeep Shirodkar and Ken Ghosh.