It was released in February 2004 as the second single from their third major label studio album, Payable on Death.

Webb filmed in over 40 different countries to convey the song's message of global peace.

Sandoval, who described it as a "serious video" that would "connect," explained the director's shooting process in a December 2003 interview: He's just traveling around the world ... from Egypt to Israel to Japan, New Zealand ...

He's going to run up to somebody on the streets of Jerusalem and [give them a sign to hold] that says, 'Change,' and the next person will be 'The World,' so he's getting a whole global concept.

[1]The video was never shipped to MTV due to a shake-up at Atlantic Records which left the band with no label support.