In early 1998, in light of the low viewers-rating, the channel had assigned a new brand, in hope that it will attract more viewers.

Additionally, Channel 33 began a terrestrial transmission throughout Israel, in order to relay Arabic programming to Arabic-speaking Israelis.

the channel is relayed terrestrially in Israel, and by the Israeli AMOS satellite on its Middle-East beam.

In 2010, The Israel Broadcasting Authority (IBA) English television news director Steve Leibowitz came out against a proposal by Knesset Economics Committee head Ophir Akunis on Monday to close down Channel 33 as a cost-cutting move.

In 2013, IBA Channel 33 was expected to resume all-European coverage through the Hot Bird satellite.