El Siete (call sign LV 89 TV) is a television station broadcasting from Las Heras, province of Mendoza, Argentina.
Canal 7 Mendoza was established on April 28, 1958, when the National Executive Power, under Pedro Aramburu, granted a license to businessman Juan Gómez.
[10] Following a public competition, the license was reassigned in 1983 to Estornell S.A. A new transmitter station atop Cerro Arco was constructed in 1985, improving signal strength across Greater Mendoza and the Andean region.
A new 20 kW transmitter was installed at Cerro Arco in 2008, and in 2010, it began DTT tests under the ISDB-T standard, later securing UHF Channel 31 for permanent HD broadcasts.
[11][12] Today, the station rebroadcasts content from América TV while producing local programs such as Noticiero 7, Hola Mendoza, and Sentí la tarde.