The channel owned by STAR India and 21st Century Fox broadcasts a mix of music and original fiction programs.

[3][4] On 1 July 2012, Channel [V] India discontinued music programming.

However, Channel [V] International continue to air music programming in India for those with C/Ku band satellite dishes until its cessation on 1 October 2021.

It started focusing on original content through fiction dailies and studio formats that addressed youth issues.

[6] On 1 August 2016, the channel changed its look and logo and continued music programming which plays the latest Indian and International hits catering to the Indian youth.