He had his workers wear gloves and use rounded-tipped clippers to prevent damage to the fruits' rinds, thus reducing the likelihood of spoilage.
[3] While growing his business, Chapman experimented with different types of fertilizers to see which ones would yield the best orange crops.
He found that there were no discernible quality differences between oranges in fertilized orchards versus traditional methods.
He attributed these results to sufficient nutrients already being present in the soil, paired with proper farming techniques.
In the packing houses, the oranges would be clean and handled properly, as too much fruit had been arriving in the markets in poor condition.
Chapman also thought that orange brands should build up their reputations and establish trade in specific markets.
His "Old Mission" brand oranges' crate labels borrowed their name and imagery of Catholic monks and outdoor scenery from a famous novel at the time, Ramona by Helen Hunt Jackson.