In 1997, Fortune magazine placed her on the cover of their first issue to feature the most powerful women in America, for her achievements in the advertising industry.
As an advertising executive, she ran a number of prominent ad campaigns for national brands including Uncle Ben’s rice and American Express.
[2] While under secretary, Beers led the U.S. State Department's efforts to produce propaganda videos intending to sell a “new” America to Muslims around the world by showing that American Muslims were living happily and freely in post-9/11 America.
The $15 million Shared Values Initiative produced five mini-documentaries for television, radio, and print with shared values messages for key Muslim countries.
[3][4] Less than a month after the release of the Shared Values Initiative, the State Department abruptly discontinued it.