She spent the year representing Plymouth and the newspaper at city-based charity and media events, and went on to judge the competition in 2009 and host it in 2010.

She appeared on Sky Living's Britain and Ireland's Next Top Model, hosted by Elle Macpherson, in 2010, and finished in fourth place.

She was championed by Macpherson from the start and was quickly dubbed "Baby Elle", angering fellow competitors who said the competition was fixed for her to win.

She was crowned Miss Charity after raising £1500 for the Thai Children's Trust, but narrowly lost the actual title to Amy Willerton.

Holmes spent six weeks competing in the Miss World pageant in China, and represented England in the final on 18 August 2012 in Ordos, Inner Mongolia.

In September 2013, she participated in a cycling expedition around Sri Lanka with Winston and a group of women who had been affected by problems during and after pregnancy.