Viewers are allowed to watch for free (with the exception of private shows), but pay money in the form of "tips" in order to see certain sex acts performed.

[5] Models need not be humans, as is the case with Projekt Melody, an artificial intelligence "cam girl", who has about 20,000 followers.

[10][11] However, when purchased by viewers, tokens cost about $0.10, depending on the amount bought in a single transaction.

[8] As of November 2019, the site was ranked 22nd in the Alexa global rank and was the largest adult camming site competing with European BongaCams and LiveJasmin,[12] which represented an increase from 167th globally and third in adult websites, trailing Xvideos and Livejasmin, in February 2017.

[16] In 2020, the site partnered with independent Canadian filmmakers Ethan Cole and Daniel AM Rosenberg to produce Cam_Girlfriend, a 10-episode web series broadcast on YouTube.