Che Guevara in fashion

As op-ed commentator Chris Berg noted in The Age, "Ironically, Che Guevara's longevity as a cultural symbol has been thanks to the very economic system he sought to destroy".

[3][4] Commentators have noted how the T-shirt is popular among younger adults, especially university students drawn to the rebelliousness associated with the icon.

[5] The recent popularity of Che-related fashion has been attributed to economic troubles, which make Che's message more appealing.

Although accounts vary, it is estimated that several hundred people were executed nationwide during his time, with Guevara's jurisdictional death total at La Cabaña ranging from 55 to 105.

Critics claim that youth support the icon without being aware of the controversial figure behind it, who has been accused of using violence as a means to achieve his objectives and supposedly "driving Cuba into economic disaster" by helping to overthrow the US-backed Batista dictatorship.