Che Jesus

[3] The artwork for the poster was created by photocopying a painting of Christ on to acetate and laying this over a copy of Korda's photo.

The image was met with anger by conservative church members and some politicians who condemned the marketing strategy as blasphemous for using a "violent Communist and atheist" to promote Jesus.

"[2] Former Tory MP Harry Greenway, sponsor of the Conservative Christian Fellowship, described the poster as "grossly sacrilegious" and demanded that those responsible for it should be excommunicated.

"[9][10] The Reverend Tom Ambrose, a member of CAN and Director of Communications for the Diocese of Ely, said the poster was designed to make people think about Christianity.

He said: "We want people to realise that Jesus is not a wimp in a white nightie or someone who is a bit of a walkover, but a strong, revolutionary figure.