[2] On writing the song, he said in a press release that he wanted to create something "that people could love with zero context – just instantaneous, universal, explosive connection".

[1] The lyrics depict the convoluted, parasocial relationship between musicians and their fans, one example being the line "She's got hearts in her eyes / Saying, 'Boy, you better watch the time / Cause if you're not mine I'd rather see you burned alive".

[9] Similarly, Cleber Facchi of Música Instantânea felt that the song shows Robinson having a "completely distinct approach" when compared to his previous releases due to its emo sound.

[2][3] Paul Simpson of AllMusic described the verses as resembling Phoenix's indie pop and the chorus as "soaring, anthemic [and] spiked with punchy breakbeats".

:D.[1][7] The song was accompanied by a music video directed by Hugh Mulhern and creative-directed by Bradley & Pablo,[9][2] where Robinson enters a virtual reality.