Cheng Jinfang (Chinese: 程晋芳; pinyin: Chéng Jìnfāng) (1718–1784) was a well-known poet and scholar of the Qing Dynasty who followed the Tongcheng school of literary prose.

Huishang (徽商), that is to say, businessmen from Huizhou (徽州), not only did well in business, but also played an important role in cultural field.

[2] In his early life, Cheng made friends with Shang Pan (商盘) and Yuan Mei (袁枚).

[4] In April 1784, Cheng decided to go to Shaanxi Province to ask his friend Bi Yuan (毕沅) for help because of his financial problem.

In Cheng's later years, he also learned Confucianism from master Dai zhen (戴震) and Zhu Yun (朱筠).

[6] Even though he was born rich, he immersed himself in studying Confucianism and he spent almost all his money in buying books and helping poor scholars.

Cheng pointed out that scholars should explore the true meaning of Confucius and Mencius rather than be pursuing the fame of Imperial Examination.