The festival is organized by the Tamil Maiyam and Department of Tourism and Culture of the Government of Tamil Nadu with the intention of rejuvenating the old village festivals, art and artists.
[2] The idea of organizing a festival during Pongal showcasing the culture of Tamil Nadu was conceived by Kanimozhi, Member of Parliament from Tamil Nadu and daughter of M Karunanidhi and Rev.Fr.
Jegath Gaspar Raj, founder of Tamil Maiyam, in September 2006.
The idea to have it in the open parks, beaches and streets was an inspiration from the Bengaluru Habba celebrations.
[4] The events that mark the festival include traditional and folk music shows folk dances, martial arts, classical music and dance performances, street plays, drama / theater, etc.