In 1979, the company's headquarters were moved to Auerbach in der Oberpfalz, West Germany, which is located between the crash site at Pegnitz and Grafenwöhr Training Area.

After an eight-year partnership with ZF Friedrichshafen AG, Cherry (the computer input device manufacturer) was sold to GENUI Partners in October 2016.

[8] In October 2020, Cherry was acquired by the private equity firm Argand Partners[9] and as of June 2021 is now listed on the Frankfurt Stock Exchange as C3RY.

In 2019, the company attracted controversy when it offered a giveaway that excluded female gamers, resulting in a boycott by some users in China.

It also has offices in the UK, Italy, France, Hong Kong, India, Mexico, Australia and other locations, with distributors in most major countries.

[citation needed] Among Cherry's widely known products are its line of MX and ML key switches, including red, blue, and brown switches, that have been used in industrial electronics and point of sale environments since their inception in the 1980s, and more recently (~2008) by numerous manufacturers of consumer PC keyboards.

Three years later, the company launched its first "fully mechanical switch" intended for the "value market," or lower cost keyboards called Cherry Viola.

Other types of Cherry MX switches, such as Green and Grey, are used for larger keys (Space Bar, ⇧ Shift, ↵ Enter, etc.).

[29] At the end of 2006, Cherry received the Automotive Lean Production Award of the German economy magazine Automobil-Produktion.