A year later, Chevron gas stations began selling the toy cars featured in the commercials.
Chevron underestimated demand in 1997 and increased production to 700,000 on each of 4 or 5 new models at the time, compared to 500,000 in the previous year.
[2] Although originally designed for children, Chevron executives were surprised that adults started collecting the toy plastic cars as well.
The internet strategy, digital brand extension and the ecommerce component was created and managed by San Francisco web developer ISL Consulting, now part of ClearMetrics, Inc. ISL Consulting also developed the original Chevron.com corporate website as well as numerous other web-based initiatives for the various Chevron operating companies.
[citation needed] The Chevron Cars television ads have been parodied in several television shows, including Robot Chicken, the animated comedy Family Guy (episode "Deep Throats"), 'Futurama (episode "The Prince and the Product"), and a MADtv sketch in which one of the cars gets fitted with a bomb and explodes after asking questions about the ticking.