Chewits

Over the years, more exotic flavors such as Ice Cream, Cola, Rhubarb & Custard, and Blue Mint were introduced as limited edition flavours.

Currently, Chewits’ core flavour range includes Strawberry, Blackcurrant, Fruit Salad, Lemon Xtreme, Cola, Blue Raspberry and Cherry.

[8] Ice Cream Chewits, originally released in 1989, were re-introduced in 2009 following an online petition[9] and demand expressed on Facebook[10] and Bebo.

The first ad featuring Chewie threatening New York was made by French Gold Abbott and created by John Clive and Ian Whapshot.

The original adverts used Claymation special effects, similar in style to those made famous in the movies of Ray Harryhausen.

To the tune of bright 1950s-era orchestration, a sales narrator exhorts viewers to try a variety of chewy consumer items in the essential guide to a chewier chew.

In 2003, after a further shift in advertising agencies, a new ad was aired showing a wide range of animals auditioning to be the new faces of Chewits.

In late 2019, a new design was introduced for Chewie, with a mottled paint effect on the colours, and more exaggerated mouth and teeth.

Copyrighting on the Facebook page[15] is derived from, and reminiscent of the 1950s radio serial narrator style from the previous TV advertising campaigns.

The Chewits Young Sporting Ambassador programme provides financial support and coaching to sponsored athletes.