Chiadma

The Chiadma region (Arabic: الشياظمة, romanized: al-Shyāḍma), situated on the Atlantic coast of Morocco between Safi and Essaouira, is known for its distinct cultural and geographical features.

The western portion lies between the sacred mountain of Regraga, Djebel Hadid, and the Atlantic Ocean coastal plain of the Sahel.

This area is known for its mariners, and its farmers raise garden crops, providing the local market with vegetables, fruits and fish.

During these weeks, pilgrims visit a series of local shrines from the mouth of the Tensift river south of Safi to the northern outskirts of the High Atlas Mountains, and including the city of Essaouira itself.

During droughts in the countryside around Essaouira, it is traditional to carry into the fields a white puppet decorated with white flower blossoms, called the Laâroussa Chta (لعروسة شتى ) in Arabic: Laâroussa meaning "the bride on her wedding day", and Chta meaning "rain".