[1] "Chibuku" comes from Max Heinrich's habit of recording all consumers' comments and process changes in a book.

The beer contains starch, germ, and yeast (all typically removed in lagers and ales), and since the solids settle to the bottom of the carton, it needs to be shaken before sipping.

[3] Chibuku is a pan-African brand of opaque sorghum beer made by various African brewers.

[4][5] Part of the reason for the success of the brand is the commercial brewing process with systems to ensure a consistent quality product that is safe for consumers.

[6] However there are also consumers in the emerging middle class who enjoy the beer as a preference, because of the taste and for the health connotations.