[citation needed] After attending the March 1967 Underground Press Syndicate (UPS) gathering held in Stinson Beach, California, artist Don Lewis and Earl Segal (a.k.a.

[citation needed] Disagreements between Lewis and Segal led to the Seed's purchase by Harry Dewar, a graphic designer, and Colin Pearlson, a photographer,[2] who thought it had commercial potential.

He became editor soon afterward, and led the paper toward the Yippies (Youth International Party), a group that planned surrealistic-oriented events for the 1968 Democratic National Convention.

Despite a split with Abbie Hoffman and Jerry Rubin over tactics and transparency, Peck and other Seed staffers appeared in Lincoln Park throughout the August 1968 demonstrations.

[3] The paper was known for its colorful printing, artwork and comix, with Skip Williamson, Jay Lynch, Jim Roslof, Robert Crumb, Karl Heinz-Meschbach, Paul Zmiewski, Peter Solt, and other Sixties artists contributing to the publication's unique look: "Covers ... favored bold images that told a bigger story instead of everyday photos....