Chicano can differentiate itself by sometimes having acoustic guitars playing Spanish melodies in the background or intros with Mexican regional music beats.
Some of the common themes within Chicano rap include but are not limited to: Love, experiences of being Mexican in the United States of America, Political problems, inequality, but also drug usage and money.
[14] One of the most widely recognized Chicano rappers today is Lil Rob of San Diego, his album "Natural High/High Till I Die" sold 90,000 copies[15] and his single "Summer Nights" was considered a major crossover and received heavy rotation on radio stations and video programs not directly related to Chicano rap music.
[16] This widely successful artist has recently reappeared in the limelight, with the song Summer Nights being used in TikTok trends, and even being sampled in Destiny Roger's 2022 hit by the same name.
[17] Another widely known Chicano rapper is Serio of Los Angeles, with his 2012 single "Don't Hate Me Because I'm Mexican" featuring Proper Dos and Conejo, a controversial song that called for immigration reform.
[21] SPM's sound includes influences similarly seen in the scene of West Coast Chicano rap: Latin beats, gangsta narratives, and G-Funk, however SPM differentiates itself by including sounds and vocabulary unique to the Houston hip hop scene with the newly added influence of corporate rap.
[22] Chicano rap is mainly enjoyed by hip hop listeners in the United States, but also has established a cult fan base in Australia and the Philippines.
[25] This environment allows Chicano rap artists to earn significant incomes through independent label releases while promoting directly to a target audience.