Some of his credits include the creation and direction of the television shows Historias para no dormir, Historia de la frivolidad, and Un, dos, tres... responda otra vez in Televisión Española, and the writing and direction of the feature films The House That Screamed (1969) and Who Can Kill a Child?

He began to work with a theatre company and made his director debut with The Glass Menagerie by Tennessee Williams.

[4] In 1963 he began to work in Televisión Española, creating and directing successful shows in Spain like the horror series Historias para no dormir, the special Historia de la frivolidad, and the game show Un, dos, tres... responda otra vez.

Ibáñez Serrador originally went uncredited for creating and directing Un, dos, tres... as his father, a successful horror actor, didn't want to be associated with a game show.

However, he relented when the show became a runaway hit and viewers wanted to know who had come up with such a successful format, originally receiving the credit of "If something fails, the one responsible is Chicho Ibáñez Serrador".