Chickenfeed was a chain of discount retail stores in Australia, founded in 1990 in Tasmania by the prominent Sypkes family.

In 2009 Australian millionaire Jan Cameron purchased the parent company, Australian Discount Retail and ownership changed to Retail Adventures Pty Ltd.[3] Following the change of ownership, it was announced that all Go-Lo, Crazy Clark's and Sam's Warehouse stores would be rebranded Chickenfeed over the next five years.

All stores were closed on May 20, 2013, excluding the Southern Tasmania Clearance Centre which was rebranded to Sam's Warehouse in mid October 2013.

Throughout its early days, it contained a similarity to "The Chicken Dance", a famous American party song.

The jingle later went on to receive a new, rock styled theme, which saw the change from the aforementioned taglines "Don't you love 'em" to "Bargains with a SMILE".