[1] The chief content officer is usually an executive role or senior vice president position, typically reporting to the chief executive officer or the president of the organization.
In a broadcasting organisation, the CCO is generally the highest ranking creative member of the organization.
However, the chief content officer position is also common in many other industries, ranging from insurance to video production based on a LinkedIn study.
[2] Like all other chief officers, the chief content officer is responsible for supervision, coordination, planning and operation in their own field of responsibility.
The CCO create an overall content strategy, develop editorial plans and calendars to meet weekly and monthly goals, and is willing to make changes if necessary.