Zipco and Smith originally became friends while attending the Pratt Institute of Art and Design.
[4] Jacqueline Lewis, former writer of Gawker's now defunct "Bloghorrea NYC" column, became managing editor of chief in 2007.
Chief also has a continuing series called PenPals, which consists of celebrity photographs as well as their post addresses.
In October 2008, The Chief Bodega hosted a secret Street Fighter IV release party for Capcom.
Chief Records (2007-2009) released albums and singles from artists including Ninjasonik, DJ Dirty Finger and Andersonic.