A study from consulting firm Spencer Stuart in 2021 showed that women made up 47% of CMO positions in 2020, an increase from the 43% reported in 2019.
[4][5] As part of the senior management, the CMO is involved in developing and adjusting company strategy and plans based on market conditions and competitive dynamics.
CMOs may be involved in departments such as production, information technology, corporate communications, documentation, public relations, law, human resources, and finance.
[10] The unpredictable effect of marketing efforts and the need to drive profits often leads to a short tenure for most CMOs.
Consulting firm Spencer Stuart revealed average CMO tenure in 2020 was 40 months, which was the lowest in a decade.