[1] The PRO of a company is the corporate officer primarily responsible for managing the communications risks and opportunities of a business, both internally and externally.
Typically, a PRO may partner with others in an organization to communicate with investors, analysts, customers and company board members.
Early experience may include journalism, work in a public relations agency or an MBA-type background in strategy or business development.
In many cases, a CCO will need to assume responsibility for plans and outcomes that are the result of actions by persons throughout the organization.
Korn/Ferry's Corporate Affairs Center of Expertise[3] conducted a study of CCOs at 67 Fortune 200 companies in order to develop a current profile of the individuals who run the communications function at major global organizations.