The CCO is often responsible for influencing corporate activities of customer relations in the call centre, sales, marketing, user interface, finance (billing), fulfillment and post-sale support.
The CCO typically reports to the chief executive officer, and is potentially a member of the board of directors.
With an average tenure of just 29 months, the chief customer officer has the shortest lifespan among all C-suite executives.
Jeanne Bliss, who was the Chief Customer Officer for Lands' End, Microsoft, Mazda, Coldwell Banker and Allstate Corporations has written multiple books on the role of the Chief Customer Officer based on her twenty five years' experience in the role.
Chief Customer Officers typically report directly to the CEO, although there are some exceptions.