Frank Lloyd Wright was retained by Florida Southern President Ludd M. Spivey in 1938 to develop a master plan for the expansion and growth of the college's campus.

Wright was given the opportunity to plan the campus using ideas about organic integration with the environment that the architect had been developing for some years.

As basic design blocks for the campus, Wright adopted a plan based on the idea of orange groves, which have evenly spaced trees forming a grid.

[3] Opened in 2013, the Sharp Family Tourism and Education Center features a Wright-designed Usonian house and the GEICO Gift Shop.

The center offers self-guided, docent-led, and group tours of this collection of the architect's work that Wright himself proclaimed to be among his best.