It is located east of Elgin, south of Whataupoko and west of Kaiti.

Before the 2023 census, Gisborne Central had a larger boundary, covering 1.59 km2 (0.61 sq mi).

The percentage of people born overseas was 24.0, compared with 27.1% nationally.

Although some people chose not to answer the census's question about religious affiliation, 40.0% had no religion, 45.0% were Christian, 2.0% had Māori religious beliefs, 1.0% were Hindu, 1.0% were Buddhist and 4.0% had other religions.

[5] It was previously the home of Gisborne City AFC and has hosted several national team and professional club football games, including: Gisborne Boys' High School is a Year 9-13 single-sex boys' state high school[8][9] with a roll of 785.