It offers workshops and exhibits that allow children to produce their own media through various interactive, creative processes: stop motion animation, programming robots, music video production, design challenges, art projects, and more.

[2] The Children's Creativity Museum opened as Zeum on October 31, 1998, as part of a major 87-acre (350,000 m2) urban renewal project in the South of Market area by the San Francisco Redevelopment Agency.

With that understanding, our verbal branding team identified two primary goals the new name needed to accomplish: It had to be descriptive enough to indicate who it was for, but also suggestive enough to encompass the broad range of imaginative activities participants could take part in.

In the Tech Lab, children are introduced to coding by learning how to program a robot to complete a series of tasks, navigate mazes, and play games.

In the Innovation Lab, visitors are invited to put their problem-solving and critical thinking skills to the test in working with basic, limited materials to create a prototype for a solution to a problem.