On March 2, 2010, at a press conference, Pilar Armanet, Minister Secretary General of the Government of Chile, officially announced the relaunched campaign, along with representatives of organizations to be involved in the event: Ximena Casarejos (Telethon Foundation), Felipe Berrios SJ (Un Techo para Chile), Benito Baranda (Hogar de Cristo), Rodrigo Tupper (Caritas), Rodrigo Jordan (Foundation for Overcoming Poverty) and Bernardo Donoso (Anatel).

[11] However, Gonzalez played exhibition games in the later Sony Ericsson Open with Roger Federer and Rafael Nadal to help the earthquake victims in Chile.

[18] Mario Kreutzberger hosted the main show from Teatro Teletón and other celebrities broadcast live from the most devastated areas, including former Chilean Miss Universe Cecilia Bolocco, Felipe Camiroaga, Soledad Onetto, among others.

[19] Celebrities, athletes, TV presenters, comedians, actors and musicians co-hosted the main show, including: Tonka Tomicic, Diana Bolocco, Rafael Araneda, Karen Doggenweiler, Eva Gómez, Leo Caprile, José Miguel Viñuela, Vivi Kreutzberger, and Juan Carlos Valdivia.

Unlike the traditional Chilean Telethon events, the organization decided not to include comedian segments, adult strip known as "Vedettón", and massive closure in National Stadium.

[31] International stars Alejandro Sanz, Laura Pausini, Michael Bublé, Julieta Venegas, and Juan Luis Guerra also participated in the single, which was released on March 22, 2010 via Warner Bros.

[31] Chilean songwriter Alberto Plaza re-record his song "Que Cante La Vida" with other artists, such as Belinda, Marta Sánchez, Carlos Baute, Alexandre Pires, Kudai, Ricardo Montaner, Christian Chávez, Franco De Vita, Fonseca, among others.

Quintanilla, Noel Schajris, Pee Wee, Lena Burke, Marciano Cantero, Juan Fernando Velasco, Fausto Miño, Gianmarco, the Chileans Pablo Herrera and Mario Guerrero also joined the musical effort.