Their music, which combines traditional Brazilian caipira with pop, was instrumental in establishing the sertanejo genre.

Their fame and album sales steadily increased over the 1970s; in 1982, their Somos Apaixonados sold over a million copies.

Their first TV special for SBT, featuring Roberto Carlos, came in 1986; in 1988, their performance at the Palace marked the widespread acceptance of sertanejo music among the urban middle and upper classes.

[4] The duo continued to win international recognition, performing in Las Vegas in 1989 and in 1993 in Miami with The Bee Gees.

[5] In 1994, Chitãozinho & Xororó recorded two songs, "Ela Não Vai Mais Chorar" and "Pura Emoção", with Billy Ray Cyrus, and in 1999 they sang "Coração Vazio" with Reba McEntire.