Chloé has been worn by many celebrities, including Marion Cotillard, Sienna Miller, Madonna, January Jones, Maggie Gyllenhaal, Kirsten Dunst, Cameron Diaz, Emma Stone, Clémence Poésy and Katie Holmes.

[4] Gaby Aghion and her partner Jacques Lenoir continued to run the house until 1985, when Chloé was bought by Alfred Dunhill Ltd. (now part of Richemont).

[26] For the time of the brand's existence, Italy’s SINV SpA held the license for production of See by Chloé ready-to-wear, and also handled distribution for all but certain European markets.

[34] For its advertising campaigns, Chloé has been working with photographers like Tom Munro (1998), Taryn Simon (2000–2001),[35] Craig McDean (2003),[36] Terry Richardson (2004),[37] Inez van Lamsweerde and Vinoodh Matadin (2006, 2010),[38][39] Ryan McGinley (2018),[40] Steven Meisel (2019),[41] Mario Sorrenti (2021)[42] and David Sims (2024).

Chloé has boutiques in Toronto, Bal Harbour, Costa Mesa, Las Vegas, New York City, Beijing (2), Sydney, Shanghai (2), Shenzhen, Hong Kong (2), Singapore, Kaohsiung, Taipei (3), Bangkok, Bandung, Paris, Munich, Porto Cervo, Moscow (2), Marbella, Istanbul, London, Tokyo (2), Nagoya, Salmiya, Beirut, Doha, Seoul, Zurich, Dubai (2) and Kuwait.