Neuhaus (chocolatier)

The company was founded in 1857 by Jean Neuhaus, a Swiss immigrant, who opened the first store in the Galeries Royales Saint-Hubert in central Brussels.

[2] Having arrived in Brussels from his native Switzerland, Jean Neuhaus opened an apothecary shop in 1857 at the Galeries Royales, near the Grand-Place.

Liquorices, guimauves (similar to marshmallows) and dark chocolate tablets soon joined more traditional preparations on the display counter.

With the assistance of his son Frédéric, he spent an increasing amount of time and effort in preparing and inventing new delicacies to the point where the regular pharmaceutical products gradually ended up making way for them.

Louise Agostini, Jean's wife, realized that the pralines were getting crushed inside the paper cornet bags used to wrap them up.

Neuhaus' original shop in the Galeries Royales in Brussels