Robin Cho,[1] better known as Choice37, is an American record producer, songwriter, and DJ based in South Korea.
[2] He joined YG Entertainment as a producer in 2009,[3] and has since produced songs for K-pop artists including Big Bang, Blackpink, G-Dragon, Ikon, Lee Hi, Treasure, Babymonster.
[4][5][6][7][8] Choice37 was born and raised in Los Angeles, California, where he was a member of the hip hop group Longevity Crew.
[10] In 2008 he moved to South Korea where he was introduced to YG Entertainment CEO Yang Hyun-suk by childhood friend and record producer Teddy Park.
Choice37 soon began working for YG, and his song, "Butterfly," performed by G-Dragon, was released in 2009.