[1] Potter started his career at Maison Rouge Studios in London, where he worked his way up through the ranks to chief engineer.
After enjoying worldwide success with his productions and mixes on Urban Hymns, he continued to work with Richard Ashcroft on his solo albums.
Potter produced and mixed The Verve's album Forth, including the first single "Love Is Noise".
been producing and mixing for The Rifles, The Plea, Sound of Guns, The Chakras, White Belt Yellow Tag, King Charles and The Zombies.
Among the other artists that Potter has worked with include Fortune Drive, Story One, The Clash, Flowered Up, Mick Jagger, Whale, Gabrielle, Heather Nova, The Orb, Tina Dico, Eagle Eye Cherry, Paul McCartney, Feeder, Archive, Diesel Park West, Mega City Four, Jack Savoretti, and Yusuf Islam.