He has directed commercials for brands such as iPod, Coca-Cola and Verizon and music videos for songs like "Fallin'" and "You Don't Know My Name" by Alicia Keys, "Roc Boys" by Jay-Z, the Grammy nominated video for "One Mic" by Nas, and "Bonnie & Clyde '03" by Jay-Z featuring Beyoncé.
Robinson made his debut as a music video director with the 1991 clip "Doo Doo Brown" by 2 Hyped Brothers & a Dog.
[1] He is also known for the creation of the concept "Boost Mobile" ad campaigns featuring rap superstars,[ambiguous] such as Kanye West, Ludacris, The Game, Eve, and others.
In 2006, he made his feature film directorial debut with coming-of-age drama ATL, starring T.I.
He was nominated for Video Director of the Year at the BET Awards of 2011[2] and in 2015.