Christian Grönroos (born 16 January 1947) is a Finnish academic known for his foundational contributions to the fields of service[1][2] and relationship marketing.

[5] In 1984, Christian Grönroos was appointed Professor of International and Industrial Marketing at Hanken School of Economics in Finland, (Svenska handelshögskolan[6]).

[7] He founded the research and knowledge centre CERS-Centre for Relationship Marketing and Service Management.

[4] Christian Grönroos has been selected as a "Legend in Marketing"[8] – the first one outside North America – and his research work was compiled and featured in the "Legends in Marketing" Series, edited by Dr. Jagdish Sheth (Series Editor) and published by the Sage Publications.

[9] Other marketing scholars featured as Legends include Richard Bagozzi, Shelby Hunt, Philip Kotler, V. Kumar, Naresh Malhotra, Jagdish Sheth, Yoram Wind, and Gerald Zaltman.