It is one of the most prominent Christmas events in Taiwan, featuring a series of activities, concerts, and light displays that draw visitors from across the country and abroad.

The event also serves as a platform to showcase Taiwanese creativity and design, gaining recognition as a leading seasonal attraction in East Asia.

[6] The event is centered in the Xinban Special District, a highly accessible area with convenient transportation options, including a major transit hub for MRT, rail, and bus lines.

The district's spacious plazas and thriving commercial zones contribute to the success of the event, which attracts large crowds every year.

These features encourage domestic and international tourists to plan visits in advance, making it a significant driver of local tourism.