[2] It serves as a direct sequel to Cult of Chucky (2017), the seventh film in the franchise, and stars Brad Dourif reprising his role as the voice of the title character, alongside Zackary Arthur, Björgvin Arnarson, Alyvia Alyn Lind, Teo Briones, and Devon Sawa.

[12] In the town of Hackensack, New Jersey, 14-year-old Jake Wheeler buys a Good Guy doll at a yard sale to use it in his contemporary art project during the Halloween season.

[16][17][18] The main character, Jake Wheeler, finds himself prompted to homicidal acts by the doll while also struggling with his crush on classmate Devon and other issues that arise from being gay in unaccepting environments.

[5][38] While working on the show, Mancini was concerned about the potential impact the 2019 Child's Play reboot could have had in the franchise, speculating that, had it been a success, Universal Pictures could have decided to abandon the original film's continuity.

[43] The show is a direct sequel to Cult of Chucky (2017), where the cliffhanger ending puts the titular character "on the road to a sexual exploration" after he transfers his soul to a female body.

[42][43] According to Decider's Jon O'Brien, "queer characters have been a Child's Play mainstay ever since Bride of Chucky's ill-fated David (Gordon Michael Woolvett) back in 1998", but this series marks the first time they have such a prominent presence.

[48] With eight hours to explore different sides of the story, Mancini saw the opportunity to elucidate the killer's past and answer questions that fans had been asking, like who his first victim was and how he met his bride Tiffany.

[51] Despite being disappointed by the initial reception of Seed of Chucky, Mancini was glad that this character was later embraced by queer fans of the franchise, which motivated him to expand their story in season two.

[52] Also inspired by Catholic-based horror films like The Exorcist and The Omen, he set the second season on a Catholic reform school, thinking that it would be troublesome for Jake and Devon's relationship to keep unfolding in an environment that is not "exactly down with the gays".

[52] He also stated that, at this point, making the show had become "cathartic", and that he began to exploit "specific actors' strengths and interests" with his writing (for example, Björgvin Arnarson's comedic side).

[56] In an interview with Screen Rant, he admitted that the series' lore about voodoo and Damballa (something he did not come up with, but has been an integral part of the franchise since the first film) was taken jokingly when writing previous installments, but this time seemed to expand the supernatural mythology thats surrounds Chucky, whom Mancini described as "essentially" a ghost or spirit animating an object.

[58] Between March and April of the following year, many other actors already linked to the franchise were confirmed to have recurring roles, including Jennifer Tilly as Tiffany Valentine, Alex Vincent as Andy Barclay, Christine Elise as Kyle, and Fiona Dourif as Nica Pierce.

[65][66] Four teenage actors star in the series: Zackary Arthur as Jake, Teo Briones as Junior, Alyvia Alyn Lind as Lexy, and Björgvin Arnarson as Devon.

[74] WWE wrestler Liv Morgan also appears in said episode; she had declared herself a lifelong Child's Play fan and was added to the script by Don Mancini per her request.

[76] Brad Dourif, Jennifer Tilly, Zackary Arthur, Björgvin Arnarson, and Alyvia Alyn Lind also return, with Lara Jean Chorostecki playing the President's wife.

[43][68] Mancini explained that there were "several Chuckys" on set to perform different activities, with roughly two props for each action, in order to make him talk, walk or achieve some elaborate shots.

[84] Teo Briones, who plays Junior Wheeler in the first season, explained that his death scene was executed with two of those different Chuckys: one to "rough around a little bit", and another that could move its mouth for the close-ups.

[85] On the other hand, the young adult aspect of the show is emphasized by "over-the-top, stylistic, grandiose, visual stuff", because, in Mancini's words, "that's how you experience things when you are a teenager.

[87] This season sees the addition of Lachlan Watson as Glen and Glenda Ray, characters whose scenes had to be carefully planned into schedule, since each of them needed a different characterization that took an hour to complete at the hair and makeup department.

[93] LoDuca described the score for Tiffany as "lush", which helps present her as a "classic Hollywood vamp", while the flashbacks showing how she and Charles Lee Ray became a couple have a "80's synth vibe".

[7] Prior to the premiere, both channels released several promotional posters and videos, including one where Chucky reenacts the trailer for the 1978 film Magic with his classic voodoo chant to Damballa.

[99] On October 8, Don Mancini, Zackary Arthur, Jennifer Tilly and Alex Vincent attended the New York Comic Con, where a "Good Guys" branded ice cream truck was displayed.

[102] It was also available on Star+ for all of Latin America until mid 2024 when Star+ merged with Disney+, relocating under the Star content hub, 9Now and Netflix in Australia, Mediaset Infinity in Italy and on Sky Sci-Fi in the United Kingdom and Ireland.

[108] A second trailer was released by IGN on September 14, accompanied by a promotional poster that shows Chucky sitting on a golden throne that references past films and the religious themes of the second season.

The website's critics consensus reads, "A bloody good time that benefits greatly from Brad Dourif's return, Chucky may not play well for non-fans, but franchise devotees will find its absurd humor and creative horror very much intact on the small screen.

Club said that the series "retains all of [Chucky's] penchant for grotesque kills and juvenile, acidic humor", and that "when the oddball mix of sensibilities works, [the show] can be daffily entertaining".

[115] Television critic Daniel Fienberg finds the franchise "more funny than scary", with this installment still leaning towards the latter; writing for The Hollywood Reporter, he affirmed that "the series delivers solidly" when it comes to displaying Chucky in action, although being "a tiny bit unnerving when it shows how humans interact with the doll".

[116] Allison Keene from Paste described it as "surprisingly warm in terms of its atmosphere and direction",[117] whereas Steven Scaife from Slant called it a "funny, absurd series that engenders sympathy as well as shock", also stating: "It creates a world of malleable, alienated kids failed to varying degrees by their parents, and then it expresses the danger of what they find once they're pushed away".

[124] With the episodes later debuting on both Syfy and USA Network's official YouTube channels for free, Chucky also gathered 2.9 million views combined in the United States by October 25.