Chulip (チュウリップ), stylized as Chu♥lip, is an adventure/simulation video game developed by Punchline and released on October 3, 2002, in Japan by Victor Interactive Software for the PlayStation 2.

Chulip opens with a dream sequence in which the unnamed male protagonist kisses the girl he loves under the talking "Lover's Tree" on a green hill.

[4] Taking his father's advice, the hero decides to kiss the odd citizens of the town in order to strengthen his heart and improve his reputation.

[4][6] The hero's journey involves numerous bizarre incidents that lead him to cheating his way to the top of a major corporation, making contact with aliens, and acting as a defense lawyer in court.

Exploring Long Life Town presents the player with numerous environmental hazards discovered by trial and error.

[4][6] Secondary to improving his reputation, the player must track down all the pieces to the "Love Letter Set" by traveling throughout Long Life Town.

[4] As the story progresses, the player gains access to new areas of the game world via train, which include many more underground residents and hazards.

[9] Director Yoshirou Kimura started work on the project as he helped his colleagues at Love-de-Lic finish that company's final game, L.O.L.

[9] Production of Chulip began in the earliest days of the PS2, making it a challenge for the development team who only had experience with the original PlayStation.

"[9] The original idea for Chulip came when Kimura visited Western countries and saw couples kissing in public, a custom not often performed among Japanese people.

[9] Kimura wanted Chulip to be localized to show the world certain aspects of Japanese culture and "all the kind of interesting stuff that you can see every day".

[1][15] The North American version was supposed to feature updated graphics and an "accurately meticulous" translation of Japanese text.

[13] Natsume Inc. claimed that Punchline's busy schedule resulted in such a long delay for the localization and that it also prevented them from making any graphical changes.

Ray Barnholt of 1UP.com, Ryan Davis of GameSpot, Micah Seff of IGN, and Gus Mastrapa of X-Play all labeled the often-unclear progression presented to the player as "frustrating" and "tedious", requiring an excessive amount of patience.

Add the fact that your inexperienced, young avatar can die from heartbreak, resulting in a 'game over' screen and the loss of unsaved progress and you've got a recipe for annoyance.

[4][5][6][21] Admitting that the game had some blurry or pixelated textures and cramped environments, both Seff and Davis noted the peculiar art style of Chulip to be aesthetically pleasing.

[4][6] Seff specifically found the game "surprisingly easy on the eyes" and to feature unique character designs, "wacky" dialogue, and an art style comparable to other titles like the Mother series and Katamari Damacy.

[23][24] Many of Chulip's key development members and their design philosophies were carried over to the 2009 Wii game Little King's Story.